Back to the 80s
Hollywood has a target audience to capture at the box office. The target, for now, seems to be kids from the 1980s. The bait for this particular audience is nostalgia.
Nostalgia-The False God
Sales and marketing departments love people like me because I'm an easy target. They know that all they have to do is put out some key images, like a retro-looking Santa with a bottle of Coke, and I'm in! Take my money!… Businesses know how to use the not-so-secret weapon of marketing... Nostalgia.